Kelly Stevens, art director and designer, will discuss how embracing the roots of a brand can drive design, leading the creative process from the core values of the company and what feels right and true for the brand … regardless of typeface.
255 E. Basse Road, Ste. 130
Kelly spent 12 years as Art Director for Whole Foods Market’s Southwest Region and will speak openly about working within the unconventional and rapidly growing company, the in-house team’s frustrations with the borders of traditional branding, and how they ultimately embraced a new way of approaching their design … from the gut. Now as founder of Seven Creative, Kelly continues to apply this methodology to her client's work.