Friday, July 26
6:30pm - Exhibition of Norma Jeanne Maloney's works
7:00pm - Screening
9:00pm - Q&A with Norma Jeanne Maloney
The Crockett Hotel - Alamo Room
San Antonio, TX 78205
$10 - Member
$20 - NonMember
At the Door
$15 - Member
$25 - NonMember
About the Film
There was a time, as recently as the 1980s, when storefronts, murals, banners, barn signs, billboards, and even street signs were all hand-lettered with brush and paint. But, like many skilled trades, the sign industry has been overrun by the techno-fueled promise of quicker and cheaper. The resulting proliferation of computer-designed, die-cut vinyl lettering and inkjet printers has ushered a creeping sameness into our landscape. Fortunately, there is a growing trend to seek out traditional sign painters and a renaissance in the trade.
About Norma Jeanne Maloney
Norma Jeanne Maloney is one of the painters featured in the film and book. She opened her business, Red Rider Paint and Sign Studios, in 1996 in San Francisco, then relocated to Nashville; she now lives in Austin.