IBM, one of the world’s largest and most successful companies, is on a mission to bring human-centered design to thousands of product plus service experiences. To achieve this we need to look at the way we think design.

Most creative professionals are familiar with commonly-practiced design thinking frameworks—but how does design thinking succeed at scale? IBM’s products and services have hundreds of millions of users that reach billions of lives, so it takes a unique approach. In practicing design, with a global scope and a level of complexity, has never been attempted before.

In this workshop, IBM Design Thinking Facilitators will introduce you to IBM Design’s approach to design thinking. You’ll engage in a series of activities and learn methodologies that you can immediately implement to improve your own practice. Whether you’re a solo practitioner, an in-house creative, or a studio designer, you will take something away from this deep dive into IBM Design Thinking.

$30 Students/$50 Members/$65 Non-Members

Your registration fee includes the full workshop, lunch and afternoon snack.