$10 At The Door
Local Talk: Being a Creative Director
About Eleazar Hernández:
With over 20 years of design experience, Eleazar consistently develops breakthrough ideas to meet or exceed client needs. A native New Yorker, he has had the opportunity to produce award-winning work for both national and international clients in the retail, utility, financial, higher education, healthcare, development, medical, fitness and construction industries. Since moving to San Antonio, Eleazar has led several creative teams in addition to spearheading his own creative shop, Jugar. His approach to work and design reflects his emphasis on simplicity, concept and intelligence. The combination of Eleazar’s unique ability to synthesize complex issues and represent them in new, interesting and audience-targeted ways has contributed to effective communication strategies and tools for clients such as: Anne Klein, Steven Kretchmer, New York State Museum, Planned Parenthood, Kaiser Family Foundation/Univision, the Dallas Cowboys, and CPS Energy to name a few.
Hernández has received numerous awards from most major design and advertising publications in the United States and Europe. He was named one of the Nation’s Top 30 Designers to Watch by Graphic Design: USA magazine. A national honor awarded to designers who display a rare combination of talent, leadership, success, insight, business savvy, community service and newsworthiness. Previous winners of this award have included great designers like Saul Bass, Seymour Chwast, Milton Glaser and Stefan Sagmeister.
Hernandez earned a Bachelor of Fine Arts in Graphic Design from New Mexico State University, a Masters Degree in Art History from the University of Texas at San Antonio, and pursued a PhD in Anthropology also from UTSA.
He has lectured extensively to student and professional groups on the business of design and his own creative process. He has also judged numerous design and advertising competitions on the local, regional and national levels.