AAF San Antonio Presents

Why we did ‘The Pitch’ with FKM’s Scott Brown

Your agency could probably hold its own in a national new-business pitch. But would you put everything on the line to prove it? And allow every brow-raising moment to be caught on tape? FKM President and Chief Creative Officer Scott Brown did. And he’d do it all again today, even if he knew he’d lose. Whether you think his gamble was brilliant or bonkers, it’s going to make for a great story at the next AAF-San Antonio luncheon.

Who is Scott Brown?

With more than 15 years of agency experience, Scott Brown’s first order of business as president and Chief Creative Officer of FKM was to introduce an agency-wide philosophy called the “Utility of Ideas,” and to radically restructure the agency to support that philosophy. Under his direction, FKM now looks at brands from three specific points of view: innovation, interaction and transaction. The ideas born from this approach are yielding groundbreaking campaigns. During his career, Scott served as a creative director at both Tocquigny, one of the nation’s top digital agencies, and Barkley, the Kansas City-based creative agency. His work has received numerous accolades in notable venues such as One Show and Communication Arts. Scott’s roster of past clients includes the March of Dimes, Macy’s, The Family Violence Prevention Fund, Wrangler, Lee Jeans, 24-Hour Fitness, Caterpillar and Dell. He received dual BA degrees in Business and French from Rice University.  And he did it in two-and-a-half years

AAF San Antonio Luncheon
Tuesday, November 13, 11:30am
Check in and network at 11:30am. Lunch and program starts at noon.
Location: Silo – Austin Highway (1133 Austin Highway)
Cost: $27 AAF Member, $35 Non-Member
Website: http://www.aaf-sanantonio.org/2012/10/22/nov-13-luncheon-why-we-did-the-pitch-with-fkms-scott-brown/