Member Webinar on Kimberly-Clark

Engineering Passion : How Kimberly-Clark Drives Growth Through Design

Wednesday, October 17
11:00 a.m. central

Presented by:
Darralyn Rieth, Design Director of Global Operations at Kimberly-Clark Corporation

Design has the enormous potential to drive innovation and growth. When used strategically, design instills consistent meaning, driving more passion for our brands and more profit for our business. In her role as Design Director of Global Operations at Kimberly-Clark Corporation, Darralyn Rieth is focused on advancing the role of design, leading development, deployment and integration of design tools, processes and resource to strengthen and scale design support across Kimberly Clark brands and businesses worldwide. Through her work at both Kimberly-Clark and the Campbell Soup Company, Rieth has led a sea of change within these large companies, bringing design and innovation to the forefront of their corporate cultures. Her presentation will look at what design is—and what it’s not—in service to the brand as a business problem-solving tool.


Register for this webinar

Not sure you can make it? Go ahead and register anyway! Whether or not you attend the live event, as a registrant you will receive a link to view the archived version


This is part of Industry Insights: Career Development Webinars,” a members-only series created by AIGA and Aquent. This series give AIGA members exclusive insights into design techniques and strategies that today’s leading firms use to leverage their brands. Industry experts in rapidly growing sectors will share visual presentations, strategy reviews, demos and case studies—giving you a window into the best practices and fresh ideas of design leaders who are achieving results for their companies.

Published October 10, 2012
AIGA encourages thoughtful, responsible discourse. Please add comments judiciously, and refrain from maligning any individual, institution or body of work. Read our policy on commenting.