Engineering Passion : How Kimberly-Clark Drives Growth Through Design
Wednesday, October 17
11:00 a.m. central
Darralyn Rieth, Design Director of Global Operations at Kimberly-Clark Corporation
Design has the enormous potential to drive innovation and growth. When used strategically, design instills consistent meaning, driving more passion for our brands and more profit for our business. In her role as Design Director of Global Operations at Kimberly-Clark Corporation, Darralyn Rieth is focused on advancing the role of design, leading development, deployment and integration of design tools, processes and resource to strengthen and scale design support across Kimberly Clark brands and businesses worldwide. Through her work at both Kimberly-Clark and the Campbell Soup Company, Rieth has led a sea of change within these large companies, bringing design and innovation to the forefront of their corporate cultures. Her presentation will look at what design is—and what it’s not—in service to the brand as a business problem-solving tool.
Not sure you can make it? Go ahead and register anyway! Whether or not you attend the live event, as a registrant you will receive a link to view the archived version
This is part of “Industry Insights: Career Development Webinars,” a members-only series created by AIGA and Aquent. This series give AIGA members exclusive insights into design techniques and strategies that today’s leading firms use to leverage their brands. Industry experts in rapidly growing sectors will share visual presentations, strategy reviews, demos and case studies—giving you a window into the best practices and fresh ideas of design leaders who are achieving results for their companies.