New “Financial Metrics” webinars for AIGA Members

Learn immediately applicable financial metrics for your design firm

This six-part webinar series, presented by David C. Baker, was developed especially for those at the Sustaining Member level and above who are principals, operations managers and controllers in design firms. This series will cover the essential “numbers side” of running a firm well.

Webinar attendees will learn how to construct financial statements properly, how to interpret them, how to avoid common reporting mistakes and how to understand the same event from the perspective of leverage, profit and cash. Sessions will include a detailed explanation of several dozen benchmarks, how you should work with your accounting firm, how to manage cash flow, how to measure utilization and how to fix any gaps that the analysis reveals. You’ll be able to immediately apply this information to your own numbers, while learning in a helpful webinar environment that you can access from anywhere.

By the end of this series, attendees will have a fairly complete understanding of financial metrics—a skill that will be useful for years to come! AIGA Sustaining Members and above, log in to sign up for these complimentary sessions:

April 12. 2013
12:30 p.m. EDT
Financial performance: Measurement and impact on your firm
In the first session, attendees will learn how to make better decisions and understand the financial implications of those decisions. Log in to learn more and register.

April 26, 2013
1:30 p.m. EDT
Growing your firm: Pros, cons and best methods for growth
This webinar will give attendees a solid understanding of how to make smart choices about design firm growth. Log in to learn more and register.

May 10, 2013
1:30 p.m. EDT
Becoming a manager: Transitioning from player to coach
Learn how to make
better decisions around your specific role, so that you’re contributing in the right places and your firm flourishes. Log in to learn more and register.

May 24, 2013
1:30 p.m. EDT
Going to market: Finding the right balance between strategy and implementation
Learn how to make better decisions around your firm’s offering to prevent the slide toward marginalization. Log in to learn more and register.

June 7, 2013
1:30 p.m EDT
Underpricing and over-serving: The impact on utilization, and the solution
This session will help attendees understand what their utilization is, what’s contributing to it and how to fix it. Log in to learn more and register.

June 21, 2013
1:30 p.m. EDT
Planning for retirement: How to get rich, keep your soul, do great work—and do it all sustainably
The final webinar in this series will show attendees how current decisions can positively impact their retirement plan. Log in to learn more and register.

Not yet a Sustaining Member, Design Leader or Trustee of AIGA? Join or renew today to access these complimentary sessions!


David C. Baker 100wDavid C. Baker
, principal of ReCourses, Inc.

David C. Baker speaks 30 to 35 times per year worldwide; has analyzed more than 750 marketing service firms; has worked in or visited 24 countries; and has been featured in The Wall Street Journal, USA Today, Fast Company, Inc. Magazine, Forbes, CBS Business Network, MarketingProfs, Businessweek and many books others have written. He speaks regularly for Harvard, SVA and TEDx events. His book, Managing (Right) for the First Time, was named by Inc. Magazine as one of the “Best Books for Entrepreneurs.”

By admin
Published April 18, 2013
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