AMA San Antonio Presents
PechaKucha Agency Crawl – 3 Agencies, 90 Minutes
Join the American Marketing Association for an insider’s look into today’s ad world. This event will follow a PechaKucha style presentation as we take you on visits to three of downtown San Antonio’s advertising and marketing agencies.
Brad Parscale, Principal and Founder, Parscale Media
Brad Parscale founded Parscale Media in 2005 and completed over 400 web projects before forming a new firm in 2011 — Giles-Parscale, Inc., a partnership with designer Jill Giles. Brad is a true pioneer of the industry. Proficient at web marketing, development, and hosting solutions with a 99% customer retention rate, Brad is a power player in the international web marketing community. Brad also routinely speaks at universities, colleges and professional conferences about current web marketing trends and the latest development technologies. Every project developed by Giles-Parscale goes through Brad’s rigorous oversight system.
Frank Guerra, Founder and CEO, GDC Marketing and Ideation
Frank Guerra combines his vast background and expertise in political-style marketing, corporate marketing and human-centered research to develop innovative business solutions for key clients in sectors ranging from telecommunications and retail to health care and technology. Recognizing the need for businesses to find new ways to succeed in the current economic environment, Frank leads GDC Marketing & Ideation to change the very model of how a marketing and communications agency interfaces with and advances clients and their business challenges.The environment that Frank has helped build at GDC has been recognized by the Wall Street Journal as a Top Small Workplaces Winner, and in 2010, the company was honored as one of Advertising Age’s Top Places to work in Marketing and Media.
Ernest Bromley, Chairman/CEO, Bromley Communications LLC
The son of a Canadian father and a Puerto Rican mother, Ernest Bromley grew up in Mexico City. After moving to the U.S. as a young man, Ernest realized Hispanics living in the States spoke differently from those in Mexico. Some could speak only English. Some spoke only Spanish. Some spoke a hybrid mixture of both. This epiphany led young Ernest to write his thesis on acculturation while in college. Little did he know that his theories on segmentation would help launch the Hispanic revolution. Thirty years later, Bromley is one of the leading Hispanic ad agencies in the country and part of the Publicis network. We employ people from all over the Americas and have won nearly every creative award in the industry. Not bad for a self-professed “research geek.”
AMA Agency Crawl
Thursday, November 8, 5:30pm – 8:30pm
5:30 Registration and Happy Hour at The Esquire
6:30-8:15 The AMA Rickshaw departs to Giles-Parscale, GDC and Bromely agencies
8:30 Return to The Esquire
Location: The Esquire Tavern (155 East Commerce Street)
Cost: $30 AMA Members, $40 Non-Member